Post-License Ch.5 Summary Notes
Depending on how the sellers respond, there may be a couple of extra steps:
When leaving for the appointment, it’s important that you give yourself an extra 10 or 15 minutes, in case you run into traffic, get lost, or encounter some other delay.
If you arrive early, don’t go up to the door until it’s time for your appointment.
If you’re a new agent, highlight the company’s achievements first.
When you’re discussing your own achievements make them as personal as possible.
Help the sellers understand that any advertising your office does, whether it includes their house or someone else’s, can drive traffic to their house.
Explain to your sellers what they’re responsible for with regards to open houses.
Explain that it’s a good thing if other agents are showing the home, because it means that your marketing strategy is working.
If your sellers have pets, the pets need to be out of sight for showings and open houses.
A clean, neat house is always going to be more appealing than one that’s dirty or cluttered.
Make sure your sellers know that you’ll be putting a For Sale sign in their front yard, and possibly a side yard if the house is on a corner lot.
Take a lock box with you to the listing appointment, and show your sellers what it looks like and how it works. An office tour gives the agents an opportunity to view newly listed or re-listed homes.
Suggest that your sellers make a Home Warranty available to buyers.
The benefit of a broker open house is that the sellers’ home gets great exposure among the local real estate community. The sellers should not be present.
A profile sheet is a single page of information about the house.
Commit to contacting the sellers weekly to update them on the week’s activities.